Behind every beautiful outcome lies a story of dedication and relentless effort. The stunning achievements we admire often result from countless hours of hard work, and perseverance through challenges, It's easy to be drawn to the polished final product. Still, it's essential to recognize the hustle in the shadows—a journey filled with late nights, sacrifices, and moments of doubt. Every success has its roots in a strong foundation built on grit and determination. As far as the fragrance is concerned, it is also captured with passion, love care, and countless hours of hard work by our dedicated labors who are part of our organization.
Behind every captivating Aroma of Attar lies the commitment and hard work of skilled laborers. Their expertise transforms raw materials into enchanting aromas that tell stories and evoke emotions. Each bottle holds restless hours of craftsmanship, patience, and love for the art of perfumery.
The journey of attar starts with picking the right ingredients by labor. Then starts a Degh – Bhapka process in which a bamboo reed, known as a chonga, connects the degh to the bhapka, a copper vessel. The degh is heated over a gentle fire fueled by cow dung. The lid of Degh is properly sealed by baked clay. The laborer who operates deg is known as Dighah (the master craftsman). There is risk involved in deg bhapka process. A lot of times labourers get burnt by blast in degh due to rising in temperature. The Dighah with his experience takes the risk, stays on his tiptoes, testing the water temperature with his hands, listening to the hiss of steam to intuit whether to feed more wood into the fire. All this hard work is then summarized into a bottle and presented as Attar.
So let's celebrate the process as much as the result that turns into a beautiful essence of Nature and fills the bottles with infatuation every step forward is a testament to our resilience and passion for our manufacturing process with sweat of hard work so embrace the grind, because with hard work comes not just nice things but also invaluable lessons that shape our character and filled our world with delightful fragrances along the way!